Joined: 13 Dec 2006
Location: Cleveland, OH
|Posted: Dec Sun 17, 2006 2:46 pm Post subject: Cross Promotion Giveaways
|Cross Promotion Giveaways
Recently I suggested giving away free gifts, to help build your mailing list. What kinds of gifts can you give away? LJ Herman, the chief copywriter at Day-Timers, Inc., suggests you partner with other local businesses and swap gifts. This gives you greater exposure and can help build your customer base. For example:
· A movie theater gives coupons for a small free pizza at a local pizza shop. The pizza shop gives free movie passes.
· A beauty shop and a shoe-repair shop offer gift certificates for each other's services.
· A bookstore gives away free coffee mugs imprinted with the name of a nearby coffee shop. The coffee shop gives away free books; in each book, there's a bookmark imprinted with the name and address of the bookstore.
By Markus Allen [ http://www.markusallen.com ]