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Herb Booth

 
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CombinedNSP
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Joined: 13 Dec 2006
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Location: Cleveland, OH

PostPosted: Dec Fri 15, 2006 6:20 pm    Post subject: Herb Booth Reply with quote

Herb Booth

I wanted to say that I have had good luck and lots of fun at fairs in my area. The last one I did was with three friends. It was breast cancer awareness fund-raiser and we set up a large booth of natural health. We had one table with nothing but literature, books, and information. We also had another table with NSP products. We also had a table where I did free mini Iris readings, ear conning demos, and acupuncture demos. This attracted allot of people and we gave out lots of information. and I sold like 600.00 in products. I did notice though, that I've tried setting up with like CleanStart and Ultimate Build type of presentation, but it has proven for me to be more beneficial to set up individual products. Don't know why exactly? I also do a local farmers market which is very good for my business. Again I try to stay away from looking to multilevel and try to offer nutrition information and usually don't offer sign ups unless they are repeat customers. The thing is though is that if you do a more weekly type fair, it takes time for people to get to know you and to trust you. You have to really give it time to build up. But putting out the free mini Iridology exam sign always seems to draw the crowds. -Shay Johnson
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I have been asked to have a booth at a summer outdoor fair. I would like any help or information on how I should approach setting up a display booth and what products I should plan to have on hand for sale. What brochures and handouts to have available and what services I should offer if any.

I do not normally stock a lot of product. I keep on hand only what my family needs. I encourage my clients to do their own ordering, except for very small orders that I can fit into my order for them. I would not want to get a big order of products that would not sell and then be stuck with them going out of date. I realize that people will by on the spot things more often than my sending them home with an application for them to send in for themselves. I do want to know what would be a good representation of NSP and what usually sells best at a booth? -Carma
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One suggestion is to start saving your empty herb bottles. That way you can have a display on top of the table and not worry about someone walking away with a full bottle. You can have the full ones away from light fingers. I would suggest having some of the Key System products and the Life Style Analysis brochures available. -Diane Toombs
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With Diane's suggestion of the empty bottles, your products would also be out of the sun, which would be good for the herbs! I set up at a flea market in our area just once a month, and do well with Fat-Grabbers, Tei Fu Oil, and Tei Fu Lotion. It gives me the opportunity to TALK to people, and since I don't have a shop, that's important, too.....I get a lot of contacts. (This is a relatively small flea in a rural area.) -J.J.B.
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I went to a "Whole Life Expo" in Baltimore Maryland in March of last year. I spent almost $5,000, expo fees, lodging, parking, meals and a lot of products. I sold about $200.00 mainly things for arthritis...I was soooooo upset! I had never done one before. There were two other booths there with NSP also. We were all very disappointed! People seemed to want to be "educated" more. (good first step)
We had several drawings each day which also gave us a lot of names of interested people to call when we got home. Every cloud has a silver lining though, I signed up 7 people there. -Cindy Hoffman
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If nothing else, have a bottle of Tei-Fu Oil open and let people put a drop on the palms of their hands, rub them together and smell! Wonderful. -Peggy Day
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Spent a whole lot of time relocating my shop to an Expo fair, we had here in Pryor. We had well over 10,000 people (may not sound like a whole lot of folks to you all, but that is huge in Pryor). I had lots of free samples and gave out door prizes. I gathered nearly 1,000 names and sent a post card to each and every person after the Expo. I offered them 10% off their first visit and thanked them for stopping by and visiting. NOT A SINGLE RESPONSE!!!!!! My experience with this, is that they are looking for bargains and freebies. If you want to print things up with your information they will take it. I'm not talking flyers, fact sheets, etc. I'm talking ice scrapers, cups, magnets, pads of paper.

I gained two new customers out of the experience. But you know, I wouldn't trade it for the world. The exposure was great. I was only out $200.00 for my space and I networked with many other local businesses, if nothing else it gets your name out there and then when someone is looking for you or your type of business, the other folks know where to send them. -Lisa Canon
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I did a festival booth last October - this is what moved/worked for me. As previously stated - not much sold at show. BUT - I put up the retail sample display and sold my X-Action for Men, SS Vit & Min, Fen-Chi for buy 2 and get 1 free - also, had large size NSP bags - put product flyer with my name and whatever I sold in the bags - if people stopped by with their hands full of other stuff, I offered them a bag to put their stuff in (made sure it had a product list in there though).

What would be good to do now is to print up a comparison chart (small but stand it up on the table) of our Metaboslim VS Metabolite - show prices. Also do one for Viagra VS X-Action for Men. Also had a couple of drawings. I also had my Aura Cacia essential oils available for sampling - right after that the NSP oils became available - people love that stuff better than snuff

Results were still coming in as late as mid-December from the festival - people are slow to get around to reading stuff (I know I collect articles and read on them for months myself) - I have signed up maybe 4 people and sold about $1000 as a direct result of the festival display - but it has taken from October to December

Lisa is right - wouldn't trade the interaction for anything - it's great to mingle and show your wares and see what everybody else has. If you have extra books, offer them for sell - people are hungry for knowledge. -E.B. Neeley
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I do a lot of trade shows. I bring a small sampling of everything....well, not everything, but at least things to cover the basic body systems. I also include extra weight product, cholesterol and product that I personally like because I know I can give these products the best testimonials. I bring LOTS of literature for people to take. In addition, I do nutritional counseling, iridology and other "session" in which I can charge money. This helps to cover the immediate costs while building my business... -Rita Louise
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Doing the Fat Grabbers demonstration should attract people's attention and help you sell Fat Grabbers. There was an infomercial on TV the other day on a product like our Fat Grabbers. They demonstrated putting bacon grease in a glass of water and then opening some capsules and mixing the contents in with the grease and water. Of course then you could see the clumps of grease sinking to the bottom which shows how it's eliminated from your body rather than being absorbed. I think that demonstration is great for visual impact on how well Fat Grabbers can work without harm to your body. You can substitute the bacon grease for colored oil like the Fat Grabber's brochure suggests. -Chottsie
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I did a show yesterday and along with the other products I had, I did a nice display of the Metaboslim and the 1 lb sample of fat. I also had flyers that I made up in the computer comparing it to the competition. I used the flyer that I got from NSP as the foundation of the flyer and then made lots of modifications to make it look better.

I scanned a picture of the bottle and put it on the flyer and made a table listing the ingredients and comparing them. I also listed the retail and wholesale price and added my business name and phone number. I gave out 4 distributor application packets yesterday. They were all thrilled at the product and the price difference.

Part of the application packet that I give out is my NSP "Herbs Really Help" brochure that has a lifestyle analysis in the middle, the quality assurance brochure, application, order form (for the free membership) and a master price list. -Nedra Denison
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I love participating in trade fairs, health fairs, Whole Life Expo, benefits fairs, etc. Over the years I found that taking a lot of stock was wasted effort. However, demonstrations keep people gathered around my booth and makes me look good when others around me have no one at their booth and look so lonely. They don't have demos nor do they energy test. I think when one does a trade fair the idea is to introduce your product and increase your mailing list of interested prospects. After you successfully do that you will sell product.

Of course you have to follow up, follow up and follow up some more. It takes at least 3 successful contacts to make a loyal customer. It's pretty easy to impress people with the AS with Gymnema demo. Don't think I've ever taken Tei Fu or Peppermint oil to a show but my uplines do and have good success with them. There are a couple of other companies that use Gymnema demos and I have no problem being set up next to them. Today I do limit the amount I'm willing to pay for a booth. Since I'm benefiting the fair I bargain the booth fee....no longer pay the full price for the booth.

Have fun. Take plenty of "Herbs Really Work" copies and hand them out copiously. Make sure you contact name and number are printed on them. I only give out business cards in exchange for their business card, otherwise it is a waste of cards. -Dalean Sirrah
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I've had experience with this exact thing. We have actually set up a booth at a flea market of all places. I was very unsure about it in the beginning, but we ended up doing nicely.

First things first....who is your target audience? Will the fair be attended by parents? grandparents? mostly kids and teenagers? Depending on your answers there, it will direct you with products, etc.

If it's mostly parents, carry the Herbasaurs Brochures and have five or six bottles of the vitamins, etc. with one open as a sample. Let the kids try a half a tablet, the parents try the other half. They usually sell very well. You may also want to offer an "informational packet" designed just for this fair. Include such topics as aspartame and the effects it has on the body. Include that great article we read on the forum some days ago about the anti-bacterial soaps. Include general health and well being information dealing with all age ranges...you may want to ask general health related questions that evoke a response--"Do you or someone you know experience heartburn? If so, ask us about our Stomach Comfort!" Have a bottle on hand to do samples with and take those orders!! Other products for this audience could include liquid ALJ, or Calming Homeopathic, or any product geared toward children. Think of the problems parents have with children and you've got your products!

If the fair is attended by mostly grandparents, focus on concerns of aging adults....reduced levels of HCL in the stomach, offer Proactazyme, etc. Saw Palmetto for Prostate problems, etc. Irish Moss Hand Lotion (I'd have at least two cases--about twenty bottles—on hand and sell them at $9.00. You make money, they save money, and you know what I'm gonna say next—have a bottle out for them to try. BUT DON'T DEPEND ON THEM TO PICK IT UP!! AS THEY APPROACH THE TABLE, TELL THEM YOU WOULD LIKE FOR THEM TO TRY A FREE SAMPLE OF THE ABSOLUTE BEST HAND AND BODY LOTION IN THE WORLD!! THEN REACH OUT FOR THEIR HAND WITH YOUR LEFT AND HAVE THE LOTION IN THE RIGHT!! ****Ten times out of eleven, they will let you put it on their hand. Don't put too much though, you don't want them to stand there and rub it in for five minutes. A large lima bean portion should be plenty. Have them smell it. Evoke a response...."Doesn't that bring back memories?" or "Doesn't that smell fresh and clean?" You get the idea. (We get a lot of "This smells like the old Jergens Lotion!" and they are right. They both have bitter almond oils in them.)

If the fair is attended by mostly kids, do a true "informational booth." Go to a local nursery and pick up some different herbs and medicinal plants (thyme, eucalyptus, garlic (bulbs, too), yucca, etc. and play an educational guessing game with the kids. If they choose the right plant for the name, or choose the right plant for the symptom, give them something. Free samples are always the best(with the parents standing there to ok it of course), but we've had GREAT success at our booths with children just getting a ribbon to pin on their shirts that says something like "Naturally, I'm a Kid!! (or 'I like my things all natural!! How about you?' (or green, or from the earth, or........you get the idea). Print it on a wild colorful ribbon, something really attention grabbing. After all what do kids want?...........attention.

The very first booth we did was on a shoe string. It was literally a spool of multi-colored fabric-tape-stuff (hey I'm not a seamstress, ok?) from the clearance bin of the local fabric store. $2 I think. We then printed up and passed out a "Safe Summer Suggestions" brochure (I'll try to find it and forward it to you--it's on the computer somewhere). Of course, the real attention grabber that particular fair was the five foot long Black Rat Snack named "Rocky" that accompanied me. I actually borrowed him from work, but it really held the attention of parents and kids alike. Between "show times/petting times" (he was non-poisonous and non-aggressive as was the three and a half foot corn snake from western Virginia we had also) we talked about plants and herbs and you name it. Got a lot of feedback, some local press thanks to Rocky, and lots of phone calls and quite a few orders. The possibilities are almost boundless.

We offered a "Flea Market Special" which was a weight loss program using about five different products. I think a better way to do it now would be to simply use the Nature's Cleanse and Syner-Slim, etc. It's much more conveniently packed and easy to throw in a bag or backpack the individual may have with them. Offer them a "today only discount" on their order. After all, their order can be delivered within days. We also offered lotions, Tie Fu Oil, Peppermint Oil, etc., and we ended up selling almost everything. Also had a very strong candidate for a distributor, a flea market vendor who actually owned her own shop, but unfortunately I came down on orders and was sent overseas before she ever took the steps to sign up, etc. My upline has visited her on several occasions, had her come to herbal hours, but she just hasn't made the commitment yet. -Wesley Brewer
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Business-Information Booth Advice
I have seen some advice on the forum over the past few months about setting up booths at craft shows/festivals, etc but of course I have deleted it - of course! The Chamber of Commerce called me today and asked that I set up an information booth at the festival here 10/24 (lots of planning time haha) - this is really a big to-do here every year

I was planning on trying to order one of those nice banners (if they are still available) to hang from the front of the table and maybe put up a few of the NSP helium balloons (please tell me this is all still available)

Rather than try to sell my inventory there (as I have carted inventory around before), I thought I would get samples/trial size packs galore of all products we have - I already have ThermoChi, Fen-Chi, vitamins (didn't we have some Kava-Kava once), have my new brochures printed up, got my business cards already, what else? This will only be a table (inside the armory thank goodness - no bad weather/heat to worry about)
Oh - I thought about putting together an "Introduction to Natural Health Products" basket with like maybe SS Vit & Min, Calcium, Fat Grabbers, Peppermint Oil, and have a drawing at the end of the day - (Tax deductible)

Any ideas on quantities of things? Like maybe 500 LSA, Quality information booklets, product lists. Would you take the time to try to talk distributorship or just get people to fill out the LSA and get their name/# and follow-up in a week or so? Ooh - what about having the NSP bags for them to cart away their information with too I'm really open for ideas here - my mind is racing - know I've seen an herbal recommendation for a racing mind too. -E.B. Neeley
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The sample rack with the 4 samples that are available for it, is a great tool for something like that. I would suggest using the coupons, as well. Even if they don't use the coupon, it keeps your name in front of them.

We are doing a drawing at the end of this month. People have signed up to win the prize and we have sent them a letter, telling our story and wishing them luck in the drawing. It's a good way to add to your mailing list.

I would get a set of info. booklets on everything that is available. Maybe two sets. Have them sitting in the front of the table so that people can take them but make sure that your name and number are available on everything that you put out.

Go for the membership and then back down from there. If they enter the drawing, make a note on the back of their entry about what you may have talked about with them. You then have a basis to follow with. You can even send them info. about a specific concern that they have.

Some of these ideas are what we are doing at our kiosk and they seem to be working. People are coming back and sending their friends. -Cyndi Ask
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The basket is a great idea. If you have access to a computer monitor, it would be great to have the lifestyle analysis on the CD, so the people could take the test interactively. Those Back to Nature flyers are cheaper than the LSA, and are helpful if they give the price too. You definitely want some of those, or a half page flyer to hand out to everyone. -Brenda
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Retail Trade Fairs
I went to a "Whole Life Expo" in Baltimore Maryland in March of last year. I spent almost $5,000, expo fees, lodging, parking, meals and a lot of products. I sold about $200.00 mainly things for arthritis...I was soooooo upset! I had never done one before. There were two other booths there with NSP also. We were all very disappointed! People seemed to want to be "educated" more. ( good first step) We had several drawings each day which also gave us many names of interested people to call when we got home. Every cloud has a silver lining though, I signed up 7 people there. -Cindy Hoffman
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If nothing else, have a bottle of Tei-Fu Oil open and let people put a drop on the palms of their hands, rub them together and smell! Wonderful. -Peggy Day
- - - - - - - - - - - - - - - -
Spent a whole lot of time relocating my shop to an Expo fair, we had here in Pryor. We had well over 10,000 people (may not sound like a whole lot of folks to you all, but that is huge in Pryor). I had lots of free samples and gave out door prizes. I gathered nearly 1,000 names and sent a post card to each and every person after the Expo. I offered them 10% off their first visit and thanked them for stopping by and visiting. NOT A SINGLE RESPONSE!!!!!!

My experience with this, is that they are looking for bargains and freebies. If you want to print things up with your information they will take it. I'm not talking flyers, fact sheets, etc. I'm talking ice scrapers, cups, magnets, pads of paper.
I gained two new customers out of the experience. But you know, I wouldn't trade it for the world. The exposure was great. I was only out $200.00 for my space and I networked with many other local businesses, if nothing else it gets your name out there and then when someone is looking for you or your type of business, the other folks know where to send them.. -Lisa Canon
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OK - I can't stand it - here's my 2 cents worth - I did a festival booth last October - this is what moved/worked for me. As previously stated - not much sold at show BUT - I put up the retail sample display and sold my X-Action for Men, SS Vit & Min, Fen-Chi for buy 2 and get 1 free - also, had large size NSP bags - put product flyer with my name and whatever I sold in the bags - if people stopped by with their hands full of other stuff, I offered them a bag to put their stuff in (made sure it had a product list in there though) - what would be good to do now is to print up a comparison chart (small but stand it up on the table) of our MetaboMax VS Metabolite - show prices. Also do one for Viagra VS X-Action for Men. Also had a couple of drawings. I also had my Aura Cacia essential oils available for sampling - right after that the NSP oils became available - people love that stuff better than snuff! (Just kidding) - Results were still coming in as late as mid-December from the festival - people are slow to get around to reading stuff (I know I collect articles and read on them for months myself) - I have signed up maybe 4 people and sold about $1000 as a direct result of the festival display - but it has taken from October to December Lisa is right - wouldn't trade the interaction for anything - it's great to mingle and show your wares and see what everybody else has. If you have extra books, offer them for sale - people are hungry for knowledge. Go and have a good time. -E.B. Neeley
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I do many trade shows. I bring a small sampling of everything....well, not everything, but at least things to cover the basic body systems. I also include extra weight product, cholesterol and product that I personally like because I know I can give these products the best testimonials. I bring LOTS of literature for people to take. In addition, I do nutritional counseling, iridology and other "session" in which I can charge money. This helps to cover the immediate costs while building my business... -Rita Louise
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I started doing shows 4 years ago. I do most of them at large businesses that let vendors in. Many vendors (not natural health people) got discouraged because they didn't sell very much product and stopped doing it. I initially was discouraged, but I was passing out a lot of material and educating people. I found that over time, people started calling me after the show and I was signing people up later. So, you have to weigh things out. You may not make sales right away, but look at the bigger picture, are you getting calls later. You should try it and see what happens, but don't right it off if you don't make sales at the show. Concentrate on educating people and giving them the information they need to make an informed decision. I find that many people are interested in things like stress, weight management and memory. These do well and I just take a variety of each with lots of brochures and applications. -Nedra Denison
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I did a show yesterday and along with the other products I had, I did a nice display of the MetaboMax and the 1 lb. sample of fat. I also had flyers that I made up in the computer comparing it to the competition. I used the flyer that I got from NSP as the foundation of the flyer and then made lots of modifications to make it look better. I scanned a picture of the bottle and put it on the flyer and made a table listing the ingredients and comparing them. I also listed the retail and wholesale price and added my business name and phone number. I gave out 4 distributor application packets yesterday. They were all thrilled at the product and the price difference. Part of the application packet that I give out is my NSP Herbs Really Help brochure that has a lifestyle analysis in the middle, the quality assurance brochure, application, order form (for the free membership) and a master price list (I scanned it into the computer and just run off lots of copies). -Nedra Denison
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Hello! I love participating in trade fairs, health fairs, Whole Life Expo, benefits fairs, etc. Over the years I found that taking a lot of stock was wasted effort. However, demonstrations keep people gathered around my booth and makes me look good when others around me have no one at their booth and look so lonely. They don't have demos nor do they energy test. I think when one does a trade fair the idea is to introduce your product and increase your mailing list of interested prospects. After you successfully do that you will sell product. Of course you have to follow up, follow up and follow up some more. It takes at least 3 successful contacts to make a loyal customer. It's pretty easy to impress people with the AS with Gymnena demo. Don't think I've ever taken Tei Fu or Peppermint Oil to a show but my uplines do and have good success with them. There are a couple of other companies that use Gymnena demos and I have no problem being set up next to them. Today I do limit the amount I'm willing to pay for a booth. Since I'm benefiting the fair I bargain the booth fee....no longer pay the full price for the booth. Have fun. Take plenty of Herbs Really Work copies and hand them out copiously. Make sure your contact name and number are printed on them. I only give out business cards in exchange for their business card, otherwise it is a waste of cards. -Dalean Harris
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I use this mineral tester in classes with great results. Everyone wants Chinese Mineral Chi after seeing the demo. This would work very well for trade fairs as well. The Mineral tester is a black box with a light bulb on top. The wires come in a box and have probes. You stick the probes first in water, and nothing happens. Then in some water with two alfalfa caps (opened and mixed in) and the wire in the light bulb will glow. Then into a glass with GNC (or other competitor), with GNC glacier minerals it will not light up. With some other competitor it probably will. Then you stick it in Chinese Mineral Chi. The light bulb will REALLY light up brighter than all the others. It comes with directions. All this for only $49.95 plus $5 S/H. They accept visa/MC or check. Health Studio, 31941 Hwy 32, Lebanon, MO 65536, Phone/fax (417) 588-3612. -Kay Lubecke
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Business - Using Testimonials
Using Testimonials As A Networking Tool
One of the most powerful tools available to business professionals looking to make a good impression on a new client, is the testimonial. For our discussion, a testimonial is a recommendation made by one business profession about another, based on personal experience. This means that you could and should get testimonials from your clients about your products and services.

You may have to ask for them. That is perfectly acceptable. I have even had my suppliers write them for me to sign. I was busy, but I wanted to help them. AND they deserved a testimonial. But I couldn't seem to fit it into my schedule. So they wrote up a testimonial that said what I would have said, had I had the time, and I printed it on my letterhead and signed it. I have some very creative suppliers.
Testimonials for different aspects of your business are very useful. For instance, a testimonial about the quality of your products and services could be one type of testimonial you get. You may also get a different testimonial if you creatively solve a client challenge. Or you could get one about your "timeliness". Having various testimonials comes in handy when you want to use them for networking. What can you do with them?

Well, you can obviously print them in your marketing material. But here are some other ideas for creative uses of them:
1. I know a firm who had theirs enlarged and framed, and used them at trade shows in their booth.
2. When marketing to a specific type of client, pick a testimonial that would most appeal to them and enclose it with your direct mail piece. For instance, if you are trying to get a client where time is a critical factor, send your "timeliness" testimonial. This is when various "topics" of testimonials are useful.
3. Let's say you have a testimonial letter from a CPA. Often THAT letter will be just the thing to make ANOTHER CPA use your services. So testimonials from various professions (if applicable), can be very helpful.
4. Put the letters in a notebook and leave them in your office waiting room.
5. Oftentimes, the use of second-party testimonials is seen in press releases.

You also could and should GIVE testimonials to the professionals you do business with. When you get good service from a business professional, write them a testimonial. In it, include how you know the person and the business, what you had done by the firm, and what impressed you most about your association.
Be as specific as you can, keeping in mind that, the most important thing you could say in a testimonial is WHY doing business with this firm and/or person is beneficial to you. And understand by writing a testimonial, you are giving the receiver permission to use it with prospective clients.

Want to really help out your circle of networking contacts? Ask them to supply you with copies of the testimonials they have gotten, besides yours, Then, when you have a lead for one of them, share those testimonials with the lead. It is a very powerful thing to be looking for a product or service, get recommended to a provider, AND have several testimonial letters given to you at the time of the referral.

Testimonials are significantly useful in a networking environment. And the best thing about them, is they come from doing a good job and don't cost anything.
© 1998 Nancy Roebke, is the Executive Director of Profnet Inc, a professional business leads generation corporation. We bring business professionals together in a noncompetitive environment to help each other make more money. mailto:execdirector@profnet.org http://www.profnet.org
-Richard Ask
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